Users will soon have a updated setting that allows them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the service announced that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global release. This shift comes amid a rise in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
It has been noted that almost one in 10 of the quickest rising channels on a popular video site exclusively feature content made by AI. A considerable share of this content is deemed mass-produced AI material, a label for inferior, mass-produced content that is often illogical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we want to give people the option to increase or decrease of that, based on their own choices,” said a company executive.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its app tagged as made with AI. Overall, more than 100 million videos are added to the service every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the level of artificial media they watch by opening the “manage topic” feature in the application and selecting AI-made media. Additional categories that are already be controlled under the filter cover news, style, beauty, and choreography.
Platform Guidelines
Its guidelines require content makers to label “realistic” artificially created content, and it bans harmful fake videos of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the platform will from now on add an AI-generated label to content produced via its own AI tools, or identified by an collaborative effort for identifying artificial media. This measure is aimed to deter users from seeking to evade the labeling process.
Educational Initiatives
The company is furthermore launching a two million dollar awareness program for specialists and groups to develop educational content about responsible artificial intelligence. This program will assist charitable organizations focused on teaching coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, during discussion over proposals to cut jobs for a large number of content moderators in Britain. It is planning to cut hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive explained that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content before it gets reviewed by staff. TikTok reported a 76% decrease in shocking and graphic content handled by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
